Identifying Opportunity in an Expanding Health Care Technology Market:
Friday, March 13th, 2009
The new Administration has listed health care as one of the top seven priorities in the American Recovery & Reinvestment package. There is over $19 billion earmarked to advance Health Care Information Technology (HIT) alone, money which is expected to provide a return on investment as health care systems become increasingly efficient and costly medical errors are avoided. The Department of Health and Human Services alone offers over 300 programs and has an overall budget of over $700 billion. They are actively seeking to accelerate the adoption of HIT and the use of electronic health records. To achieve this goal, they must rely on being able to find the right contractors to meet their needs: Standards, Best Practices, Reviews, Management Consulting and IT Support, IT Security and Privacy, IT Infrastructure Consolidation and Software Standardization… the list goes on. Naturally, there are significant existing barriers to entering the Health IT market. There are concerns regarding how digitizing patient identifiable medical information (PII) might conflict with privacy and security concerns. Navigating through federal acquisition regulations and responding to federal government procurement processes can be cumbersome and overwhelming. Finally, even with the best of ideas, change is always difficult in the Federal Government marketplace; despite ever increasing evidence of the advantages of Health IT, across-the-board adoption will happen slowly. So how can a credible health IT business take part in initiating and implementing this kind of monumental change? Understanding how to handle challenges and how to find the right opportunities is what the workshop The U.S. Federal Government Market For Health Information Technology (HIT): Strategies for Identifying Business Opportunities, Acquiring Partners and Positioning Your Company for Success is designed to provide. Health IT Consultants Peggy McShane of Net New Growth, LLC and Kathy Minchew of Federal Insights, LLC will break down the provisions of the HIT part of the stimulus package so participants can fully understand what requirements and opportunities are available, as well as clarifying purchasing tends, explaining the procurement process, examining how to market to the US government, and outlining references for finding specific vehicles for your business. These workshops provided a unique opportunity for Canadian health IT vendors to gain practical insights into the U.S. federal market for health IT. Seminars, sponsored by the Canadian Embassy in Washington, DC, are taking place March 9, 2009 at the McDougall Centre in Calgary; March 11, 2009 at the Ontario Investment Trade Centre in Toronto; and March 12, 2009 at the Hampton Inn in Ottawa.

Find Us Here